[Mastercard Foundation] On October 8, The Skylight Hotel in Ethiopia hosted Zelela11, a landmark event that was a powerful call to action for institutionalizing youth-led initiatives in the country’s entrepreneurial landscape. Organized by the Ethiopian Youth Entrepreneurs Association (EYEA) in partnership with the Mastercard Foundation, the gathering brought together young innovators, industry leaders, and key stakeholders with a clear mission: to advocate for the systematic integration of youth-driven solutions into Ethiopia’s
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