Jonathan Edwards: Why stories are more powerful than raw data in video marketing

Data can inform, but stories inspire—and in video marketing, inspiration is key to creating a lasting impression. A well-crafted story lingers in the mind long after the video has ended, because stories are tied to emotions, and emotions are crucial for memory retention. Imagine you’re a fitness brand creating a video about your latest product. … Devamını oku

High school tennis season ready to enter full swing on Monday

KINGSTON — Wyoming Seminary served as host Sunday afternoon when District 2 girls tennis teams gathered for their second annual Media Day and continued discussions about creating the first senior all-star match between the Wyoming Valley Conference and Lackawanna League. Coaches and top returning players from the majority of the teams were in attendance to … Devamını oku

Luzerne County manager makes election statement

As Luzerne County prepares for the landmark Nov. 7 general election, county Manager Romilda Crocamo told council she wants to make a public statement. The subject came up during last week’s work session because Councilman Harry Haas asked what response, if any, should be given to a Dallas Township man who wrote a letter questioning … Devamını oku

United Blend celebrates first anniversary

WILKES-BARRE —You’ll notice the flags first. There are a lot of them. Dozens line the walls of the United Blend PA Community Center, representing different countries from across the globe. “It’s amazing when people come in and they look and find their flag,” said co-founder Miriam Malave. “This one guy — he was crying. He … Devamını oku

Luzerne County may replace two bridges with American Rescue interest earnings

A recommendation to replace two Luzerne County-owned bridges with interest earnings from American Rescue Plan Act funds is up for discussion at Tuesday’s council Infrastructure Committee meeting, the agenda said. The Sleepy Hollow Bridge in Butler Township and the Harris Hill Road Bridge in Kingston Township are listed as the recommended projects, it said. If … Devamını oku

Look Back: Mountain Park lost in history

Advertisements appeared in the Times Leader, Evening News and Wilkes-Barre Record throughout the month of August 1914 selling buildings, amusement rides, picnic tables, benches and other items at Mountain Park. The once-bustling picnic grounds between the Seven Tubs Recreational Area and (Giants Despair) Northampton Street, Wilkes-Barre Township, which hosted thousands of outings for civic organizations … Devamını oku